Markets for Uber Elevate, an initiative aimed at moving ride-sharing airborne. Uber’s choice of a Dallas neighborhood for its largest hub outside of San Francisco seems only natural: the company had already picked the region as one of the first U.S. If data is the new oil, Dallas is at the center of a massive, growing trove of digital intelligence.

The Dallas Region is among the top 10 metro areas for high-tech jobs, holding 40% of all tech jobs in Texas.Ĭompanies in Dallas-Fort Worth, meanwhile, continue to amass terabytes of data, which they’re harnessing to improve their operations, the quality of service, and their competitiveness. For every Toyota Motor North America making a splash by relocating to Dallas, there’s a USAA and Walmart tech hub opening and expanding operations. The region has quietly evolved into a destination for companies seeking the right people to help them push the boundaries of data, technology and science. There’s no doubt Uber chose Dallas because of our major airports, affordable cost of living, and the growing tech talent pool here.

The announcement that Uber Technologies will open a 3,000-person hub in Dallas neighborhood Deep Ellum might have stunned some, but it was no surprise to the people and companies who work in technology in the Dallas Region.

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